Losing sales & leads sucks.
Win 98% of them back.

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Problem name: Decision Fatigue

Description: also linked to “Hick’s Law”, where visitors to your page have too many competing choices. Trying to read and understand what to do next is exhausting, so with no obvious option, your visitors often choose to do nothing.

Cure: Decide on one single most important objective for the page and remove anything that distracts or interrupts this happening.

Impact: We have had excellent results, simply from reducing the number of Calls to Action on pages

Effort: 1/10 –  As easy as pressing delete, a few times.

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Problem name: Incentivisation Strength

Description: Visitors are interested in your products or services, although they need an extra reason or added bonus for coming to you rather than a competitor.

Cure: List what they’ll get from you that they won’t get from a competitor. Research competitors’ social media feeds for complaints or frustrations. List anything your business does better and ensure you mention this near to your Call to Actions.

Impact: We’ve seen up to 400%, just by adding a list of genuine benefits next to website forms.

Effort: 2/10 – If you’re using WordPress, just add a list to the page. If you’re not using WordPress – well, contact us about why we think you should be using WordPress…

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Problem name: Removal of Risk

Description: Most visitors interested in your product or service will require a cast-iron guarantee that reduces any real or imaginary risk. Concerns about ROI, looking incompetent or about just how good you might really be can raise anxiety and obstruct a sale or enquiry.

Cure: Offer a full refund or no obligation FREE trial, if you’re convinced you can help. You have nothing to lose.

Impact: Up to 2x from offering a sales promise

Effort: 2/10 – Understand what concerns your audience has. Make a promise to deliver against them. 

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Problem name: Evidence

Description: Too many big claims saturate the internet. Someone wise once told me that “truth is the least used trick in marketing” – fair point, when you consider how many times you read a website which claims to be the World’s No.1 Widget Maker. Another worrying sign is the 5-star review (more, here, on why 4.7 stars is the highest performing rating).

Cure: Instead of making sweeping, general claims, allow case studies and carefully curated testimonials tell the truth and link them to real people and real businesses via LinkedIn or similar platforms (with their permission, of course).

Impact: Up to 10x

Effort: 5/10 – Really great case studies start with even better surveys and engaging client interviews. Our journalists can help you, if you have the client examples. Talk to us now if you need case studies.

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If you want to know more about increasing leads the fastest way, get in touch. We’ve added over £10m in sales for UK businesses – from the NEC and JCB to many mid-tier software and technology clients. The techniques we use follow proven behavioural psychology patterns and form best practice on almost all websites.

Market leaders in your industry know these techniques – and more. We see evidence every day. If you want to know which of your successful competitors are winning, we offer digital due-diligence to benchmark and highlight the opportunities in your field. Talk to one of our experts now.