THE CHALLENGE: HIGH AD-SPEND, LOW CONVERSIONS!
Protean Software is a highly regarded field service management software provider. Following a £4 million investment from Foresight Group, a London-based private equity firm, and the appointment of new CEO Bob Anderson. Protean needed to drive new customer growth and evolve their brand without increasing their budget. Previously, considerable investment in marketing and advertising had yielded results but at significant cost. Therefore our challenge was to achieve the new, increased goals whilst reducing overall spend.