Nirvana Spa is technically the UK’s largest and most luxuriously equipped Spa’s in a prestigious Berkshire location, but core propositions were unclear to an increasingly informed online audience. Online sales of health and beauty products were lagging compared to sales on-location at the spa. This was due in part, to an outdated and difficult to update website but poor user experience lacking best practice conversion methods further restricting potential sales.
A difficult to manage Magento ecommerce platform meant only 40% of Nirvana Spa’s products were available online.
Detailed analysis, followed by a fast and effective action plan
Nirvana Spa experienced incredible results in online sales: