FFX Tools is a highly successful online tool provider with strong sales, but was suffering from a large customer database that required optimising via detailed testing and segmentation. Following a significant investment from Foresight Group, a London-based private equity firm, and the appointment of new CEO Patrick Kerr. FFX were looking to increase the performance of its online marketing.
Sales growth had slowed over time, with nearly 50% of the database unresponsive to email communications. Conversions onsite were weaker than required too making the cost of ads inefficient. FFX needed to know where the performance gaps were, before repairing began.
146-point analysis with 5 high impact recommendations
Detailed analysis, followed by a fast and effective action plan
FFX Tools experienced substantial improvements in the performance of their email marketing