Restructure how audiences see ChargePoint Services and it’s products
We identified 3 personas with very different requirements and tailored ChargePoint Services name and brand to suit each target audience. ChargePoint Services remained the corporate name, The GeniePoint Software Network & GeniePoint Charging stations became product names for going to market.
Created an easy-to-update mobile website with optimised landing pages
Knowing the buyer needs of different audiences and using best practice conversion techniques, we built specific landing pages with sales funnels designed to to steer visitors into qualified leads.
Ongoing Digital Growth Strategy
Turning the website into a lead generating website was only part of the project. We also needed to generate and drive new traffic to the site – from Social, Paid and Organic (SEO).