Types of sales and marketing conversions
Measuring your Google Ads by the volume of clicks or forms filled out is a skewed metric. Without linking leads through to actual sales it’s impossible to understand actual conversions. Pete said: ‘What if people are filling out enquiry forms are not actually turning into sales. These ‘tyre kickers’ may have never actually purchased from you. Just tracking enquiries is only half the job’. Real metrics, linked to business performance go deeper. Only leads that go on to purchase matter. With sales and marketing joined up and data shared, these can be tracked, giving more accurate results.
The full slide-deck includes a test on ‘Marketing Buzzwords’, with a short interactive quiz to check your knowledge. A look into what the ‘world’s best brands’ are doing and current best practice. We finished with detailed tests Usable Media have carried out for its clients and the results of joining-up sales and marketing communications.
Download the complete 36 slides here: