Entries by Pete Lock

Practical Guide to SaaS Marketing in 2019 [5+ Real Life Examples]

You’ve probably heard of the famous saying “build a good product, and it will sell itself”. Today, many founders still subscribe to this line of thinking.

Since you’re reading about SaaS marketing, though, you probably already know that this ideology is untrue. In fact, one of the main reasons for start-ups failing is the inability to market their product.