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Our core services
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Greenshields JCB is the largest JCB dealer in the UK. They had an existing website that was static, difficult to update and was not optimised for mobile. As a result of these issues, they were unable to create dynamic new marketing campaigns and they were excluding visitors to their website from mobile devices. Ultimately, this meant that Greenshields JCB could not afford to run with an effective ad strategy.
reduction in campaign creation time
increase in mobile device traffic
through Ad Campaign
We built a brand new responsive website using our best in class WordPress platform, and seamlessly migrated the client’s existing content over from their old website.
The new website gave the client the ability to update all existing content and create new content quickly and efficiently, without programming knowledge. This empowered the Head of Marketing, Louise Harris, to pioneer dynamic marketing campaigns that would not have been possible before.
Louise Harris, Head of Marketing JCBG
90% reduction in campaign creation time
86% increase in mobile device traffic
£8m sales promoted through new site and campaign
Greenshields JCB has been able to quickly launch multiple online campaigns without the need or cost of external resources. This agility has driven new revenue growth and opened up brand new markets previously out of reach for the company. Louise has trialled and optimised social media campaigns with explosive results, which has helped build her credibility and authority within the larger JCB brand.
Following 18 months of consistent growth, Greenshields JCB was sold at the end of 2016. Usable Media are now working with JCB to deliver an online portal to other JCB distributors with the help of Louise.
An in depth data audit of JCB Greenshields website and systems revealed issues were with the website not internal capabilities
Building a best-of-breed WordPress website and retaining the existing design, JCB Greenshields Marketing team could launch new campaigns on a daily basis
Usable Media’s go fast plan enabled JCB Greenshields to grow cost-effective sales through Social Media, Google PPC and SEO using internal resources